October 8, 2012

futurejournalismproject:

A Chair is Like Facebook, or Vice Versa

So too doorbells, airplanes, bridges, ideas, music, dance floors, basketball, a great nation and… the universe.

Facebook releases its first commercial. 

It had all the elements of a goosebump-inducing commercial (à la VISA x Olympics), but I think it failed to bridge (ironically) the gap between the average perception of Facebook (some site everyone uses) and the company’s mission statement (the social network that connects humanity.)

I’m a huge fan of FB and those two perceptions are essentially the same…that is to say, Facebook is doing a good job of chasing after its ideal…

But the ad jumps a few steps too fast and imposes some huge claims about Facebook on the viewers. 

I don’t think we’re ready. There are nuisances in the process of finally understanding how significant Facebook has become. Just because the network has hit the magic billion number, it doesn’t mean that the common users are immediately ready to appreciate the power of Facebook and take it to the next level. 

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    It had all the elements of a goosebump-inducing commercial (à la VISA x Olympics), but I think it failed to bridge...
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