August 23, 2012
"To run an efficient team, you only need three people: a Hipster, a Hacker, and a Hustler."

Rei Inamoto, the chief creative officer for AKQA, @ SXSW 2012

From Forbes:

The Hipster: Usually working their way into the mix as the designer or creative genius, they’ll make sure the final product is cooler than anything else out there. But, not only that, they’ll ensure the shade of blue used to accent the font really brings out the subtle homage to an artist from the ’70′s you’ve probably never heard of.

The Hacker: The one most likely to sit quietly through a board meeting until uttering the three sentences that answers the all important question of “how?” the new idea or initiative can be brought into reality. Resembling MacGyver with their ability to wield various lines of code or programing languages, you’ll get dizzy trying to keep up with their keystrokes.

The Hustler: They have the tendency to be the most misunderstood member of this trio. The Hipster is likely to accuse the Hustler of having sold out to the man because of their constant question of “It’s cool, but is it something our partners and clients want?” The Hacker is likely to do their best to avoid one on one conversations with the Hustler as a result of jock vs. geek episode back in high school.

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